The Importance of Understanding Mobile App Download Statistics
Understanding Mobile App Download Statistics is critical to the success of your mobile application. As an app owner, you know how important it is to keep track of your user base and find ways to increase retention. You may be surprised to find that only 2% of your app downloads are kept by your users. But there are several ways to improve retention and encourage repeat downloads. The first is to constantly improve your app’s performance. Bugs are common, even for top apps. To avoid them, identify the causes and update the app regularly.
App Usage Statistics
As a mobile app developer, you must know your audience. According to the latest report by PhD Insights, 79% of mobile users spend more than four hours a day in apps. A third of the total time on mobile is spent in social media. Those who use Facebook spend an average of 33 minutes a day on the app. However, this figure is not indicative of how long people spend using a given app.
Regardless of the device used, mobile app usage has grown across all regions. In fact, the time spent using mobile apps has increased by more than 30% in countries like China. While the US mobile market is less developed than emerging markets, the use of mobile products is relatively new. In other words, people in emerging markets might have downloaded more apps, but the numbers are not necessarily representative. Furthermore, the number of downloads for mobile apps is lower in the US than in emerging markets.
Mobile App Download and Usage
Global Mobile App Download and Usage Statistics reveal that smartphone users are spending more time on their smartphones than on other types of media. China, for example, has seen its app downloads grow 80% in the last four years. Similarly, India has grown 190% in this same time period. Meanwhile, the United States’ growth rate is only 5%. These statistics point to the importance of the app store in the consumer’s life.
The app download and usage statistics also indicate that the average user of an app has eleven installed apps, excluding pre-installed applications. Despite these statistics, app retention isn’t a 100 percent guarantee, and developers must continually seek ways to increase the number of new downloads. Moreover, poor performance is a major contributor to app churn. Most top-ranking apps have bugs. To prevent this from happening to your app, update it regularly.
Essential Mobile App Stats
If you’re trying to gauge the popularity of your mobile app, there are some essential mobile app download statistics that you need to know. The number of app downloads in China has increased by 80% over the last four years, while India’s growth rate is 190%. However, the United States has a much lower growth rate than China – just 5%! So what’s driving the rapid growth of apps in these markets?
In the US alone, 78% of smartphone users will not download an app in order to complete a transaction. This statistic is indicative of how frustrating it can be to be required to download an app before completing a transaction. In 2020, a combined number of 36.5 million apps will be downloaded on the Apple App Store and Google Play. The growing diversity of app markets will probably contribute to this statistic, which is expected to reach 184 billion downloads by 2024.
View app statistics
App stores and Google Play don’t provide easy to find information about your apps, but you can view app download statistics for your own apps. With Google Play App Store analytics, you can see how many users installed your app, how many sessions it received, and the number of active devices. Detailed analytics help you decide if a change to your app is necessary, and you can also analyze crash and deletion data to pinpoint the reason for those behaviors.
The number of app downloads has been stuck in the low 20s since 2011, which isn’t necessarily indicative of the utility of an application or its app store popularity. Nearly a quarter of all apps are free and therefore ignored, unless they’re removed from the user’s device to free up memory. With the help of app download statistics, you can determine if your app is performing well compared to its competitors. But it’s not just about the number of downloads.
Mobile App Trends and Statistics
According to TechCrunch, there will be 218 billion mobile apps downloaded by 2020. That’s a 6% increase from 2018. There are currently 3.4 million apps available on Google Play and 2.09 million on Apple’s App Store. There are already 5 billion people around the world who use smartphones. This trend will continue, so we will soon know what to expect in 2022. Let’s look at some of the statistics that will help us make predictions about where mobile app use will be in a few years.
The average time spent on mobile apps is increasing. While India is the largest market for apps, Italy has a population only a fraction of that. But, the Italians are seeing a 30% increase in average usage time. In addition, Android continues to dominate the world’s market share, with nearly 80% of downloads coming from Google Play Store. Despite the low growth rate, the growth of mobile apps in emerging markets has been astounding.